Microsoft is looking to encourage developers to produce apps for its Windows Phone platform, paying out vast amounts of money to get devs on board.
With the Windows Phone ecosystem still struggling to gain a serious grip on the market, being dwarfed by iOS
and Android, latest reports have claimed that Microsoft is giving
developers up to $100,000 (£63,000) to get high-profile app developers
to turn to the Windows platform.
Sadly, this isn’t everyone’s
answer for how to make money fast. Microsoft is said to be saving the
big bucks to target developers with a proven track record of crafting
popular, profitable applications for rival platforms, namely those made
by Apple and Google.
"My friends in Silicon Valley say Microsoft has been offering $100,000 or more to companies that will build Windows Phone apps,”
a reporter for Bloomberg said in a recent article. They stressed that
Microsoft has paid key name developers more than $100,000 to get them to
develop for Windows Phone.
Although the Windows Phone platform
now has more than 145,000 apps, it still lags a long way behind iOS and
Android, both of which what are closing in on the 1 million apps
milestone. What is more troubling for Microsoft, however, is the
continuing lack of high-profile apps that are becoming something of a
With Windows Phone still a system that is frequently
overlooked by developers, earlier this year rival BlackBerry suggested
that although it will be bringing its BBM system to iOS and Android in
app form later this summer, Microsoft’s OS is still too small to be
“When we look at critical masses and we look at other
mobile platforms, iOS and Android at this point in time stand out to
us,” Vivek Bhardwaj, Head of BlackBerry’s Software Portfolio, told us.
“We are not excluding other platforms, it is just our focus needs to be
on those that can get BBM to the masses and the data shows that iOS and
Android make up the bulk of mobile users around the world.”