The new initiative, explained on Apple's Developer portal, allows devs to send up to 1,000 copes of new their wares to beta testers, via email invitations sent through iTunes Connect.
Once iPhone and iPad users on iOS 8 have received an invitation they’ll be asked to download the free TestFlight app from the app store, where they’ll be able to install the betas.
TestFlight, an existing beta testing tool which Apple snapped up last year, will inform the iOS user whenever a new version is available and will offer developer instructions on new focus points. The idea is for beta testers to offer feedback, suggestions for new improvements and pick out bugs.
Developers must still submit the app for beta review and it must comply with the full App Store review guidelines before testers can get in on the act.
TestFlight enables Apple’s developers to have the same experience they in turn offer to developers with their Mac OS X and iOS beta programs.
The result should enable developers to have easier access to their potential user base, which should lead to more complete apps hitting the App Store when the time is right.
And, best of all, interested parties have the opportunity to get their paws on new and unreleased apps first.